Portrait of LIRUN LI

李利润

LIRUN LI

Design director

Founder of Fox Hunter Home R&D Institute / Juewu Architecture Art Institution and Pengpai Planning Media

Behind-the-scenes product strategy leader for several listed companies

Disciple of master Xu Jianping, the only national-level inheritor of Ming-style furniture intangible cultural heritage

Only furniture work participant for China House at the 33rd Paris Olympic Games

An integrated brand service provider spanning top-level brand strategy, brand building, product design, product strategy, spatial aesthetics and new media communication

Pioneer of the design-director business model

Researcher and practitioner of international Oriental lifestyles

Winner of multiple international design awards