VEIJ ✖ Guangzhou Design Week

What is the underlying color of life?

As a lifestyle‑focused home brand, VEIJ keeps asking itself.
We invoke Nature, Freedom and Time to awaken life, giving space and time’s
blank back to life itself.

For Guangzhou Design Week 2024, VEIJ presents the theme:

Nature · Freedom · Fun

to showcase a living scene rooted in a natural way of life.

Nature
NATURE

We take a villa embraced by nature as our prototype,
unfolding a quiet, undisturbed living scenario.

Freedom
FREEDOM

The architecture interweaves simple boxes with courtyards;
the outer skin alternates wood with semi‑transparent fabric;
the interior appears and fades in soft silhouette.

Each box holds a different group of system furniture to build
kitchen, living room, bedroom, closet and courtyard scenes;
the space remains pure and quiet, without superfluous elements,
so people, space and products can resonate directly;
“firefly” lights in the courtyard reveal our yearning for nature.

Fun
FUN

A product is more than a product;
fun or freedom is life’s ease of expansion and contraction —
an unrestrained expression of will;
returning to essence is innovation.

In 2024, we integrated KAFEIYA Bespoke into VEIJ;
from now on, VEIJ is a holistic brand spanning bespoke, furniture and soft furnishings;
we carry forward the brand genes since inception —
nature, freedom, time and fun;
and our slogan:

VEIJ — Seeing the Future!