September CIFF Shanghai | Redesigning the Distance to Everyday Life

September CIFF Shanghai | Redesigning the Distance to Everyday Life

When life is trimmed by the city’s fast pace, can we return to the wild? When enterprises are surrounded by uncertainty, can they be reborn through the fog? “Life and wildness are one. What is most alive is most untamed.” — Thoreau

01 — SPACE

[ Reduce complexity without reducing experience ]

Hold back the urge to over‑design; with restraint comes gain.

Liu Zongya, Principal of VEIJ: This pavilion feels like a garden stroll. Through shape shifts, staggered heights, water and light, and a sense of courtyard, it expresses both nature in space and passion for life.

Two “stones” form the building’s exterior and interior: freely placed to naturally interlace space and courtyards. Their lengths and heights stack into interesting clusters, breaking away from rigid order, minimizing artificial traces, and creating a relaxed courtyard relationship and ambience.

Intersecting stones and a central circle — square meets round; black meets white — crafting mystery in the flow and rhythm, sparking curiosity to explore.

We seek beauty in change: water at the entrance collides with light to render shimmering reflections on the walls.

02 — GROW UP

[ Incremental eras build industries; stock eras breed brands ]

In an uncertain market, VEIJ advances with design as its helm — refining products, spaces and experiences to meet real life with calm confidence.

Published in Guangdong | 2023‑09‑03