Yinji Premiere × S+P Poetics of Space | VEIJ Experience Center

VEIJ is HIK’s high‑end design brand. Our stance: nature, freedom, fun and time. We believe home brands should be driven by the principles of quality living. The way you live determines the furniture you need. If focus stays only on the object, thinking gets trapped in styling.

Why “time”? Because we live within life. Architecture, space and products must be linked. In 2022, VEIJ created the “Floating Circle” with Eastern ambience in Shanghai; in 2023 Guangzhou, under the dome we continued to portray life. This year’s pavilion splits into half courtyard and half interior, offering city dwellers a fresh experience — life, yet not strictly daily life; an idealized spiritual courtyard, an urban utopia.

We left generous “white space” for products and used half the floor for a courtyard. The courtyard is a place to settle the body and mind. Without top lighting or a main light, we created a dusk atmosphere; golden arcs and floor lighting bring lines to life. Trees and grasses scatter throughout — swaying in light and shadow — forming a 4.5‑meter‑high spiritual courtyard felt from afar.

Design solves problems in order. With minimal materials for a temporary venue, we folded xuan paper into walls — semi‑transparent under light, evoking a hazy, twinkling mood while remaining lightweight and eco‑friendly. Many young visitors photographed the courtyard; with breeze, miscanthus and flowing shadows, meeting VEIJ at CIFF Guangzhou felt effortlessly pleasant. The corridor’s linkage slows your pace, inviting reflections and distant dreams.

Project Information — VEIJ Experience Center
Project Type: Life Experience Center · Address: No. 380 Yuejiang Middle Road, Guangzhou · Design: S+P Poetics of Space · Year: Mar 2023 · GFA: 430㎡ · Photography: Wang Ce · Client: HIK · Brands: VEIJ, HIK. “Poetics of Space” is rooted in Yunnan — fusing international vision with local aesthetics to create spaces and products in harmony with the land.