March 2023 · 51st China International Furniture Fair (Guangzhou)

Awakening Spring in the name of “Nature, Freedom and Time”.

Give the blank of space and time back to life itself. — VEIJ

As Wen Zhenheng wrote in Treatise on Superfluous Things: living among mountains and waters is best; villages second; suburbs next. In modern life, for urban dwellers the courtyard is the freest place closest to life — where we hear heartbeats long masked by noise. In China, we build courtyards not only to settle but to find peace.

VEIJ, a three‑year‑old design brand under HIK, met this spring under the banner of “Nature, Freedom and Time”, becoming a fresh breeze at the 51st CIFF (Guangzhou) in March 2023 (Booth: Canton Fair Complex · 4.1C01).

“Half courtyard, half interior.” Without piling products, VEIJ maintains its stance: give space and time back to life itself.

The pavilion composes a real living space yet keeps distance from daily routine. With one courtyard, we build a sense of detachment — so city dwellers can switch to a more natural and freer mode. Functions are daily; the experience is new.

VEIJ emphasizes scenography. People buy not only furniture but living scenes — environment, lighting, functions and aura together, not just objects in a room.

With black as the main tone, the booth creates a timeless calm that dialogues with lively lines. Arched openings form a 24‑meter corridor surrounding a natural wildscape, exploring spatial ambiguity and material possibility. We wanted a “house of interest”, not a space within a space — hence a courtyard taking half the floor.

HIK’s manufacturing strength grounds VEIJ’s ideas. Good products should be sensual — loved at first sight without explanation — and suitable for mass production.

Cross‑discipline informs VEIJ’s unique charm. Beyond style, each product carries character aligned with use scenarios. Pieces need not be limited to first homes; some are lazy for resorts, some playful enough for offices.

Among the new releases, highlights include three sofas — Mecha Warrior, Island and Spring‑Leg — plus the Conjoined‑Islands tea table and a trombone‑inspired lounge chair, all designed by Liu Zongya.

VEIJ is a brand with its own value proposition. Unlike last year’s emphasis on “original design”, this year’s core idea is “Re‑Design” — embracing greater possibilities and a more open state.