HIK & VEIJ | 2022 Shanghai Autumn New Products Exhibition

HIK | VEIJ

Sept 5–8, at the 2022 China Build Expo (Shanghai) & the 50th CIFF, HIK presented a 640㎡ pavilion — half for HIK and half for the new brand VEIJ.

VEIJ

Doing original designer furniture is not a whim, but a long‑held aspiration. — General Manager Liao Yanwen

POSITION | Brand Stance

VEIJ stands for nature, freedom and time. “The way you live determines the furniture you need. Focusing only on the object traps thinking in form.” — Liu Zongya

PRODUCT | Products

The outdoor series is co‑designed by architects Zhao Yang and Wang Ni. “Nodes create style — an architectural habit,” says Zhao. “We want everyday usability with subtle humanistic nuances beyond an ‘art object’ impression.”

Our furniture is more than furniture — our pavilion goes beyond conventions. We advocate a “pan‑lifestyle” approach.

Why “time”? Because we live within life — linking architecture, space and product.

People with imagination for life don’t need standard furniture but possibilities and open‑endedness. A sofa should not only seat, recline and lounge, but also invite playful interaction and family exchange — strengthening the bond between life and space.