When life is trimmed out of rules by the fast-paced pace of the city, can one still have the opportunity to return to the wilderness? When enterprises are surrounded by market uncertainty, can they still gain new life in the fog? Life and wildness are one family. The most alive is the most wild. - Thoreau 01- Space | SPACE --------------- Decomplex without reducing There is no need for too many artificial traces to suppress the expressive desire of design, and because of its reluctance, it is necessary to. Manager Liu Zongya of Weijian: The Weijian exhibition hall presented a sense of garden tourism, seeking a natural approach. Through changes in spatial form, staggered changes in height, changes in water and light, and a sense of courtyard in the space, it presents the nature of the space and the passion for life. The appearance and space of the booth building are like two stones, arranged randomly, creating a natural interweaving between the space and the courtyard. The length and short, height and low of the stones form an interesting stack, breaking the conventional neat design without too many artificial traces, giving people a relaxed and interesting courtyard relationship and spatial atmosphere. The interlocking stone and circular shape in the middle, the combination of square and circle, and the conversion of black and white in color, create a mysterious atmosphere and a sense of spatial dislocation in the spatial flow and visual experience, arousing people's curiosity to explore. The entire space seeks a beauty of change, experiencing a different beauty every moment of change. The water feature at the entrance reflects on the wall through the collision and random changes of water and light, and also has a rugged visual impact. 02 Growth | GROW UP --------------- In the era of increment, industries are achieved, while in the era of stock, brands are nurtured Three years ago, the Black Swan incident that affected the world had a huge impact on furniture imports and exports. Local design brands emerged against the trend and took design as the driving force to forge ahead in the fog. A group of giants in the home furnishings industry were thunderstruck, time-consuming, labor-intensive, and costly. Despite appearing somewhat clumsy, Weijian was able to survive and stand out on its own. As the behind the scenes promoter of the brand, Han Ge Furniture founder Liao Yanwen is fortunate to have made the right choice. Only by continuously cultivating and developing in design, quality, and material application can we grow together with the new generation of consumers In his view, if the development of brands and enterprises does not advance, they will retreat, constantly break through, cooperate with higher-level design experts, guide the future of Weijian with better and more distinctive designs, and move towards the aspiration and ambition of "joining the international front line within ten years". What Weijian advocates is a brand concept, as well as a lifestyle and values. Compared to imitation or replication, it is more willing to form its own system, think about how people use products in space, explore interactive scenes in urban homes, and build a warm and communicative field in narrative space - with primitive and pure dedication, fearlessly moving forward. 03 Furniture ----------------- [Taking off form and matching the expression of both gods] The scenario and the possibility of use are the ultimate thinking of NIO's product design. Liu Zongya: "When designing a table, people are often constrained by its existing functions, but rarely think about the possibility of it responding to different scenarios. For example, how to comfortably meet the overall process of drinking tea? What scale is suitable for communication with friends Weijian hopes to convey not only an object, but also the same temperament, character, and emotions waiting for people to meet and understand. It's not about form, it's not about style, it's about mobilizing the senses, influencing intuition, and touching the body and mind. In the view of brand manager Liu Zongya, the current life is fluid, and the space is also like this. In the dynamic field, the existence status of furniture is established, and the value of use is amplified to the extreme. Weijian's' de complexity 'never comes at the cost of sacrificing functionality, but rather matches the life cycle of different professions, preferences, and lifecycles. Published in Guangdong on September 3, 2023
