HIK | VEIJ

Hanger HIK | Weijian From September 5th to 8th, at the 2022 China Construction Expo (Shanghai) and the 50th China Home Expo, Hange took over a 640 square meter exhibition hall, showcasing half of its brand HIK and the other half showcasing its brand new brand NIO. VEIJ | Weijian Weijian, creating original designer furniture is not just a whim, but a constant pursuit and effort- General Manager: Liao Yanwen Position | Brand Proposition Weijian's brand advocates nature, freedom, and time. Brand manager Liu Zongya believes that all brands should be original based on principles. In what kind of lifestyle do you need, what kind of furniture do you need? If you only focus on the furniture itself, it will be limited by issues such as styling Product | Product The "Weijian" outdoor series was designed in collaboration with architectural designers Zhao Yang and Wang Ni. Zhao Yang said: The most unique feature of this set of furniture is its nodes, which generate style and an aesthetic state through nodes. This is a habit of architects. We hope it looks like a daily item, but when you carefully examine it, you will experience some very delicate humanistic flavor. It is not as obvious as a piece of art at first glance Our furniture is not just furniture, its definition will be broader. Our exhibition hall is also beyond the conventional state. Our viewpoint is: pan lifestyle. We advocate for "one way of life". Why is there a keyword in our brand proposition that is time? Because we live in life. We need to link building space with products“ A person with an imagination for life does not need a regular piece of furniture, but a possibility and uncertainty. For example, a sofa is not only suitable for sitting or lying down, but also for easy and comfortable play and communication with family. If we consider it as a sofa, we can say that sitting comfortably on the sofa, watching TV, and taking a rest is enough. Our life is related to our space Sex will be lost. “